Triple-A(AAA) Supply Chain for a Better Firm Performance to Achieve Competitive Advantage: An Empirical Study.

Abstract

Investigating the ways in which firms are encouraging agility, flexibility, and alignment within their supply chains with the goals of improving supply chain performance and gaining a competitive edge is the focus of this research. The article also aims to elucidate how supply chain performance moderates market advantage attainment. Design/ Methodology/ Approach: To discover which of supply chain agility, supply chain flexibility, or supply chain alignment has the greatest impact on supply chain performance, In this particular piece of research, a framework is presented. This article uses SPSS to analyze the 296 replies received from Indian businesses. Findings: This research shows that supply chain adaptability, alignment, and flexibility are the three most significant aspects in enhancing supply chain efficiency and guaranteeing that business keep their competitive edge. In addition, there are no intermediaries engaged in the relationship between effective performance across the supply chain and the acquisition of competitive advantage. This ensures that the most direct path to success is taken. Originality/Value: The primary contribution of this research is the complete model that has been developed as well as empirically evaluated with or for Indian businesses. This research shows that supply chain adaptability, alignment, and flexibility are the three most significant aspects in enhancing supply chain efficiency and guaranteeing that businesses keep their competitive edge. It is decided to draw some findings and provide some advice.