A Conceptual Study of Digital Transformation in Business
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Abstract
Digital transformation integrates digital technology into different dimensions of a business which leads to the formation of new or revamping of existing business procedures using digital technologies. Digital transformation has led to a behavioral shift in the overall approach of how people think and function due to which businesses can witness a radical alteration in the way the resources are used as well as the significant contribution in the reconditioning of the customer experience and the value perception of the brand by and large. Digital technology is a powerful tool that businesses can use to shape their shatterproof, secure, and well-built cornerstone for themselves. The conceptual and theoretical foundation of this digital transformation will aid in assessing the pertinence of digital tools in the digital era. This paper evaluates the overall structure of digital transformation and its relationship with the business. An example of Digital transformation would be modernizing the recruitment process via technology. The use of cutting-edge technology not only streamlines the analytical process and enhances the optimality of the resources but also gives the business a competitive advantage to survive in the cutthroat competition. Businesses have digitally transformed themselves by using AI, automation, hybrid cloud, etc which helps them to meet customer expectations and creates new business opportunities. This qualitative approach helps understands the factors that pave the path toward a digitally robust future and the evolution of the entire industry. The paper begins with an introduction to digital transformation and further relates it to business which will help in understanding the transition from traditional to modern business practices which took place with the boom of the internet.