Examining Various Forms of Advertising and Effect on Consumer Decision-Making

Abstract

Marketers invest in a range of media channels to sway consumers' decisions on what to buy. Every media platform's advertising has a distinct composition that, depending on the medium, attracts viewers in a different way. The goal of this study is to identify five different forms of advertising and how they affect customers' decisions to buy at particular unorganised retail establishments in Chhattisgarh. The researcher uses a quantitative method to analyse the data that was collected. Customers of retailer outlets have been given the survey by the researcher, who has collected their replies. A questionnaire was used by the researcher to collect data for the current investigation. The sampling procedure will use a random sampling method, meaning that nearly all customers at disorganised retail stores in Chhattisgarh will have an equal chance of being chosen for the study. The results showed that all five advertisements will significantly and positively influence the products that consumers choose to buy, but online advertising is the most efficient and effective way to draw customers' attention when they are choosing a brand or product for their daily, weekly, or monthly shopping. According to the report, retail establishments should see effectively marketing their items as a need in order to get a competitive edge over rivals.