The Ethics of Ai and Ml: Balancing Innovation and Responsibility in Business Applications

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Byram Anand, Lakshmi Namratha Vempaty, Shahbaz Babar Khan, Guttapati Rushikesh Reddy, Subharun Pal

Abstract

The rapid advancement of Artificial Intelligence (AI) and Machine Learning (ML) technologies has transformed various industries, revolutionizing business applications across the globe. This comprehensive review paper delves into the ethical considerations surrounding the deployment of AI and ML in business contexts, emphasizing the delicate equilibrium between fostering innovation and upholding social responsibility. The analysis explores diverse dimensions of AI and ML ethics, including transparency, accountability, bias mitigation, and the societal implications of these technologies. The review critically examines contemporary literature, case studies, and ethical frameworks to elucidate the multifaceted challenges businesses face in navigating the ethical landscape of AI and ML. It scrutinizes instances where unchecked innovation has led to unintended consequences, emphasizing the imperative for a balanced and responsible approach. The paper also investigates the evolving role of regulatory frameworks and industry standards in shaping ethical practices, offering insights into potential pathways for ensuring responsible AI and ML adoption. Furthermore, the review identifies emerging trends and best practices in fostering ethical AI and ML applications within the business realm. It considers the role of interdisciplinary collaboration, corporate governance, and stakeholder engagement in promoting transparency and ethical behavior. The synthesis of diverse perspectives aims to provide a holistic understanding of the ethical considerations surrounding AI and ML, facilitating informed decision-making for businesses aiming to harness these technologies responsibly. The paper advocates for a proactive and forward-thinking approach to address the ethical challenges posed by AI and ML in business applications. It underscores the significance of cultivating a culture of responsible innovation, where technological advancements align with societal values and ethical norms. The synthesis of existing knowledge and the identification of gaps in understanding contribute to a comprehensive foundation for future research endeavors in the dynamic and evolving field of AI and ML ethics.

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How to Cite
Byram Anand, Lakshmi Namratha Vempaty, Shahbaz Babar Khan, Guttapati Rushikesh Reddy, Subharun Pal. (2023). The Ethics of Ai and Ml: Balancing Innovation and Responsibility in Business Applications. European Economic Letters (EEL), 13(5), 1169–1178. https://doi.org/10.52783/eel.v13i5.888
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