Evolution of Technology Adoption Theories and Models: A Review of Literature

Abstract

This paper aims to review the evolution of prominent technology adoption theories and models and identify the limitations in each studied theory and model. For this, a literature review method was used. The literature review demonstrates that an amalgamation of consumer behaviour theory and technological framework has consistently developed from its inception to the present day to frame the adoption and use of new technology. The review further indicates that each technology acceptance theory and model has distinct advantages and limitations. UTAUT and its extension are widely regarded as the most complete consumer technology adoption and use model. The UTAUT model is essential to technology acceptance research because it provides a strong foundation for understanding the variables affecting consumers' willingness or inability to accept new technologies. The UTAUT framework has been applied widely in numerous research initiatives, demonstrating its increased effectiveness in promoting technology adoption in various contexts. Furthermore, the technology acceptance model (TAM) is essential for understanding consumer behavior and technology adoption. The review results indicate that many theories and models have distinctive components that may impact consumers' willingness to accept new technology for particular applications. Because of this, it is essential to carry out distinct, in-depth evaluations of different theories and models, focusing on identifying the traits and attributes each uses.