Big Data Analytics In Financial Decision Making: Opportunities And Challenges

Abstract

This research paper explores the role of Big Data analytics in financial decision-making processes, identifying opportunities and challenges faced by financial institutions in harnessing the power of vast and complex datasets. With the advent of technology and the proliferation of data, financial decision-makers are presented with unprecedented opportunities to enhance decision-making processes. However, this paradigm shift also introduces challenges related to data security, privacy, and the need for advanced analytical skills.