Development of Sentiment Analysis Model for Women Entrepreneurs to Enhance the Global Business Operations and Marketing

Abstract

Internationally, the basic building blocks of any business are strategic design, planning, and operational excellence. Around the world, women are the strong pillars of the family, society, and nation. As of now, organizational automation is considered for process and policy management. Women entrepreneurs are leading businesses with more efforts to sustain business ventures. Certainly, the research needs to identify the micro-level variables that impact business expansion. For any business growth, marketing and operations need to be in synchronization. Hence, this paper presents the new sentiment analysis model, which can be very useful for empowering urban and rural women. Women can identify the business domain and figure out the possible customer base. On the other hand, female entrepreneurs can identify the customer base and set up a new business domain as a product and service provider. The proposed research also presents the micro-elemental matrix, which can benefit any female entrepreneur in evaluating marketing and operations. As a cutting-edge innovation, this paper presents the new machine learning model for business automation.