Language in the Digital Age: Trends and Transformations in Online Communication

Main Article Content

Meena G, Shivani Arya, N Janani, Punit Pathak, Aarti Sharma

Abstract

Purpose:


This review research paper explores the evolving landscape of language usage in the Digital Age, focusing on the trends and transformations witnessed in online communication. The primary objective is to analyze the dynamic interplay between language and digital technologies, unveiling the shifts in linguistic patterns and communication strategies within virtual spaces.


Theoretical Framework:


Grounded in linguistic theories and digital communication studies, the paper adopts a comprehensive theoretical framework. It investigates the impact of digital platforms on language structures, sociolinguistic aspects, and the emergence of novel linguistic phenomena in the context of online interactions.


Design/Methodology/Approach:


A systematic literature review approach is employed to synthesize and analyze a broad spectrum of existing research on language in the Digital Age. The methodology encompasses a thorough examination of scholarly articles, empirical studies, and theoretical works that contribute to understanding the multifaceted dimensions of online language use.


Findings:


The paper presents a nuanced examination of the findings, revealing the intricate patterns of linguistic evolution in digital communication. It highlights the emergence of new lexical expressions, the adaptation of existing language norms, and the role of technology in shaping communicative practices. Additionally, the research identifies the influence of cultural, social, and contextual factors on digital language dynamics.


Research, Practical & Social Implications:


The study contributes valuable insights to both academic and practical domains. Scholars gain a deeper understanding of the intricate relationship between language and the Digital Age, informing future research directions. Practitioners in fields such as marketing, education, and technology benefit from practical implications, enhancing their ability to navigate and harness the evolving landscape of online communication. Moreover, the paper addresses the social implications of digital language transformations, shedding light on issues of inclusivity, digital literacy, and the potential impact on societal discourse.


Originality/Value:


This research paper stands out for its synthesis of diverse literature and its holistic approach to understanding language shifts in the Digital Age. By providing a comprehensive overview of trends and transformations in online communication, the paper contributes original insights that advance the current understanding of the subject. The value lies in its potential to guide future research, inform practical applications, and stimulate critical discussions on the intersection of language and digital technologies.

Article Details

How to Cite
Meena G, Shivani Arya, N Janani, Punit Pathak, Aarti Sharma. (2024). Language in the Digital Age: Trends and Transformations in Online Communication. European Economic Letters (EEL), 14(1), 41–49. https://doi.org/10.52783/eel.v14i1.994
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Articles