[1]
Imene Guedouda, Basma Soualah Mouhamed, Ilham Sadlaib, Khalifa Largot, Elhachemi Tamma 2024. The Impact of AI Adoption on Digital Marketing Capabilities: An Empirical Study in the Service Sector of El Oued. European Economic Letters (EEL). 14, 2 (May 2024), 1411–1419.