P.Pathamuthu, S.Ajith Kumar, J.Prateeba Devi 2024. OPTIMIZING MARKETING MIX STRATEGIES FOR ENHANCING RETAILERS SATISFACTION AND LOYALTY: A QUANTITATIVE ANALYSIS. European Economic Letters (EEL). 14, 4 (Nov. 2024), 246–252. DOI:https://doi.org/10.52783/eel.v14i4.2118.