[1]
A. Vinay Bhushan, Radhika Mahajan, B. Prasad, S. Shyam Kumar 2025. Artificial Intelligence in Marketing Enhancing Customer Experience through Predictive Analytics. European Economic Letters (EEL). 15, 1 (Feb. 2025), 2356–2397. DOI:https://doi.org/10.52783/eel.v15i1.2634.