Waseem Ahmad Bhat, A.M.B.F.N.L.K.I.A.H. 2023. Impact of Influencer Marketing Attributes on Purchase Intention among Gen Y and Gen Z: Evidence from India. European Economic Letters (EEL). 13, 3 (Apr. 2023), 646–656. DOI:https://doi.org/10.52783/eel.v13i3.342.