Bala Murali S, S.P. Deepeka, Somasundaram T 2025. “The Impact of Digitalization and Artificial Intelligence on Investment Behavior Across Generations in India”. European Economic Letters (EEL). 15, 4 (Nov. 2025), 1587–1593. DOI:https://doi.org/10.52783/eel.v15i4.3928.