[1]
A. SREE LAKSHMI, M.NIRMALA RANI, PULIPATI. RAMALINGA PRASAD 2025. Influencer Marketing 2.0: Assessing the Effectiveness of Micro-Influencers on Consumer Behavior. European Economic Letters (EEL). 15, 1 (Jan. 2025), 690–700. DOI:https://doi.org/10.52783/eel.v15i1.2445.