Mansi Jaiswal, Dhananjai Gupta, Shishir Gupta, Shilpi Raj, Aparna Singh. (2024). Optimizing Supply Chains: AI and ML Approach for Enhanced Marketing Strategies. European Economic Letters (EEL), 14(2), 1219–1228. https://doi.org/10.52783/eel.v14i2.1462