Dr. Soma Hazra, Dr. Shubham Rajpal, & Ms.Nitika Goyal, Dr Mukesh Jethwani. (2025). Leveraging AI for Sustainable Marketing and Financial Efficiency: An Integrated Framework for Green Competitive Advantage. European Economic Letters (EEL), 15(3), 2789–2806. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/3715