Rahul Kumar Upadhyay, Abdul Nasir Khan, Syed Z.K. Ali, Mohammad Raghib Sayeed, Dwarika Prasad Gupta, Ajhar Hussain. (2025). Sustainability As a Strategic Innovation and Its Effect on Investor Attitudes in The Next Generation: Fuzzy Optimization Model. European Economic Letters (EEL), 15(4), 1016–1033. https://doi.org/10.52783/eel.v15i4.3810