M. MAHADEVA, S. BASKARAN. Cross Marketing of Financial Products in Public Sector Banks: Empirical Evidence from Bengaluru Metropolitan in Southern India. European Economic Letters (EEL), [S. l.], v. 14, n. 1, p. 681–688, 2024. DOI: 10.52783/eel.v14i1.1086. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1086. Acesso em: 26 oct. 2025.