MEGHNA SURANA. A Comprehensive Study on the Influence of Brand Loyalty on Consumer Perception towards the Effectiveness of Comparative Advertising Strategies. European Economic Letters (EEL), [S. l.], v. 14, n. 1, p. 1951–1956, 2024. DOI: 10.52783/eel.v14i1.1125. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1125. Acesso em: 26 oct. 2025.