DR. MUNAWWER HUSAIN, T. S. S. D. A. G.; DR. SANGHAMITRA DAS, HARSHIT SINGHAL, S. K. D. R. K. S. Navigating Essential Components of Advertisements amidst Information Overload: Formulating Effective Strategies for the Development of Captivating Advertising Campaigns. European Economic Letters (EEL), [S. l.], v. 14, n. 1, p. 1716–1724, 2024. DOI: 10.52783/eel.v14i1.1238. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1238. Acesso em: 26 oct. 2025.