VADAPALANI CAMPUS, M. M. R. Measuring the advertising value of personalised ads in smartphones based on consumer literacy and privacy concerns. European Economic Letters (EEL), [S. l.], v. 14, n. 1, p. 1840–1848, 2024. DOI: 10.52783/eel.v14i1.1290. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1290. Acesso em: 26 oct. 2025.