VIJAY WAGH, V. THANGAVEL. An Investigation on the Effects of Artificial Intelligence on Pharmaceutical Product Brand Management Strategies (PPBMS). European Economic Letters (EEL), [S. l.], v. 14, n. 2, p. 197–207, 2024. DOI: 10.52783/eel.v14i2.1311. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1311. Acesso em: 7 dec. 2025.