LOKENDRA VIKRAM SINGH, PREETI NAIK. A Conceptual Study on IMC as an Important Tool of Marketing. European Economic Letters (EEL), [S. l.], v. 14, n. 2, p. 938–944, 2024. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1424. Acesso em: 11 jan. 2026.