V.VIJAY ANAND, V.ARUNKUMAR, K.A.SHREENIVASAN, V.RENGARAJAN, S.THIYAGARAJAN. Supply Chain Management Intelligence: Leveraging AI and ML for Enhanced Marketing Strategies and Decision Making. European Economic Letters (EEL), [S. l.], v. 14, n. 2, p. 1147–1156, 2024. DOI: 10.52783/eel.v14i2.1450. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1450. Acesso em: 14 sep. 2025.