MANSI JAISWAL, DHANANJAI GUPTA, SHISHIR GUPTA, SHILPI RAJ, APARNA SINGH. Optimizing Supply Chains: AI and ML Approach for Enhanced Marketing Strategies. European Economic Letters (EEL), [S. l.], v. 14, n. 2, p. 1219–1228, 2024. DOI: 10.52783/eel.v14i2.1462. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1462. Acesso em: 21 nov. 2025.