IMENE GUEDOUDA, BASMA SOUALAH MOUHAMED, ILHAM SADLAIB, KHALIFA LARGOT, ELHACHEMI TAMMA. The Impact of AI Adoption on Digital Marketing Capabilities: An Empirical Study in the Service Sector of El Oued. European Economic Letters (EEL), [S. l.], v. 14, n. 2, p. 1411–1419, 2024. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1486. Acesso em: 21 nov. 2025.