PRANATI DASH. Revolutionizing the Purchase Funnel: An in-depth analysis of Virtual Reality’s impact on Consumer Decision Making. European Economic Letters (EEL), [S. l.], v. 14, n. 2, p. 2924–2931, 2024. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1648. Acesso em: 11 jan. 2026.