SOMABHUSANA JANAKIBALLAV MISHRA. Celebrity Appeal and Consumer Choices: A Comprehensive Analysis of the Role of Celebrity Endorsements on Buying Behaviour in India’s Evolving FMCG Sectors. European Economic Letters (EEL), [S. l.], v. 14, n. 2, p. 3531–3537, 2024. DOI: 10.52783/eel.v14i2.1721. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1721. Acesso em: 11 jan. 2026.