P. PADMANAABAN, SURABHI JHA, R. EMMANIEL, N. SUBRAMANIAN, ROOP RAJ, RAVI KISHOR AGRAWAL. Building Stronger Relationships: The Role of Consumer-Centric Marketing Strategies. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 86–93, 2024. DOI: 10.52783/eel.v14i3.1752. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1752. Acesso em: 28 oct. 2025.