TIANTIAN LOU. The Impact of Letter Case Differences in Brand Logos on Consumer Attitudes. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 668–674, 2024. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1818. Acesso em: 28 jul. 2026.