NAWAB AKRAM. Digital Marketing Strategies and Consumer Behavior: Analyzing the Effectiveness of Social Media Campaigns. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 1274–1282, 2024. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1889. Acesso em: 17 sep. 2025.