PRIYANKA SINGWAL, NAVNEET RAWAT,. Impact of Subliminal Advertising and Messaging in Influencing Consumer Buying Behaviour. European Economic Letters (EEL), [S. l.], v. 13, n. 2, p. 42–47, 2023. DOI: 10.52783/eel.v13i2.189. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/189. Acesso em: 26 oct. 2025.