RIDHIKA CHATTERJEE, SHUBHENDRA SINGH PARIHAR, MANOJ MEHROTRA, OMJEE GUPTA. Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 2026–2043, 2024. DOI: 10.52783/eel.v14i3.1974. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1974. Acesso em: 28 oct. 2025.