AKANKSHA SINGH, PRAGATI SINGH, DIVYANSHU PANDEY, RAJAT KUMAR SINGH. The Impact of Emotional Appeals on Consumer Engagement in Digital Advertising. European Economic Letters (EEL), [S. l.], v. 14, n. 4, p. 1193–1202, 2024. DOI: 10.52783/eel.v14i4.2247. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2247. Acesso em: 7 dec. 2025.