ASHISH MISHRA, MAMTA MANSHANI, NEHA JAIN, NIPUN AGRAWAL. The Role of Influencer Marketing in Brand Building . European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 1161–1183, 2025. DOI: 10.52783/eel.v15i1.2494. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2494. Acesso em: 11 sep. 2025.