TARONISH PATEL, BRIJESH TEWARI, KUMAR CHATURVEDI. Promotion and advertising at the base of the pyramid: Microfinance captive borrowers’ sensitivity to service quality. European Economic Letters (EEL), [S. l.], v. 14, n. 4, p. 2276–2284, 2024. DOI: 10.52783/eel.v14i4.2540. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2540. Acesso em: 30 oct. 2025.