KALAPATI. Assessing the Role of Influencer Marketing in Shaping Customer Purchase Behavior. European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 1981–1988, 2025. DOI: 10.52783/eel.v15i1.2582. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2582. Acesso em: 18 nov. 2025.