A. VINAY BHUSHAN, RADHIKA MAHAJAN, B. PRASAD, S. SHYAM KUMAR. Artificial Intelligence in Marketing Enhancing Customer Experience through Predictive Analytics. European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 2356–2397, 2025. DOI: 10.52783/eel.v15i1.2634. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2634. Acesso em: 10 sep. 2025.