HARMANPREET, DR. SHIPRA. Immersive Experiences in Advertising A Review of Augmented Reality’s Role in Enhancing Consumer Engagement . European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 3155–3160, 2025. DOI: 10.52783/eel.v15i1.2711. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2711. Acesso em: 18 feb. 2026.