KRISHNA KUMAR TP, SURIAKALA R, DEEPAK M, DHANYA NAIR, KRISHNAPRASAD A. THE INFLUENCE OF USER-GENERATED CONTENT ON BRAND REPUTATION AND TRUST. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 137–147, 2025. DOI: 10.52783/eel.v15i2.2826. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2826. Acesso em: 21 nov. 2025.