VASIMRAJA SAYED, PORINITA BANERJEE, MOHD TALHA AHMAD. Impact of Celebrity Brand Ambassadors on Consumer Purchase Behaviour: A Study on Link Pad Locks in Pune City. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 1638–1644, 2025. DOI: 10.52783/eel.v15i2.2993. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2993. Acesso em: 21 nov. 2025.