KASTURI R NAIK. An Empirical Study on Brand Sustainability as a Positive Factor in Consumer Purchase Intention with Special Reference to Mumbai. European Economic Letters (EEL), [S. l.], v. 13, n. 3, p. 421–429, 2023. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/297. Acesso em: 10 jan. 2026.