N.SURESH BABU. The Impact of AI-Powered Personalization on human resource management and customer Loyalty in ecommerce. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 4751–4759, 2025. DOI: 10.52783/eel.v15i2.3325. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/3325. Acesso em: 10 sep. 2025.