SAURABH GUPTA. Cognitive Engagement through Promotional Innovation: An AMOS-Based Investigation into Creative Advertising and Brand Loyalty Among Child Consumers. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 381–390, 2025. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/3423. Acesso em: 29 sep. 2025.