WASEEM AHMAD BHAT, Ayash Manzoor, Bilal Farooq, Naazira Lateef Khan, Iqbal Ahmad Hakim,. Impact of Influencer Marketing Attributes on Purchase Intention among Gen Y and Gen Z: Evidence from India. European Economic Letters (EEL), [S. l.], v. 13, n. 3, p. 646–656, 2023. DOI: 10.52783/eel.v13i3.342. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/342. Acesso em: 12 jul. 2026.