PRACHI SRIVASTAVA, RAM KOMAL PRASAD. Branding for Impoverished- A Systematic Literature Review of two Decades. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 851–860, 2025. DOI: 10.52783/eel.v15i3.3480. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/3480. Acesso em: 27 aug. 2026.