BALA KHANNA. Decoding the Demographic Mosaic: Effects on e-WoM, Brand Image, Value Co-Creation, and Purchase Intentions in Smartphone Consumers. European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 4294–4302, 2025. DOI: 10.52783/eel.v15i1.3485. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/3485. Acesso em: 3 jan. 2026.