KAMNA CHOPRA, DR SHWETA BHATIA; DR NAMITA RAJPUT, DR. KAPIL KHATTER. Influence of green banking initiatives on green brand trust and green brand image: The mediating role of employee green behavior. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 915–928, 2025. DOI: 10.52783/eel.v15i3.3487. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/3487. Acesso em: 29 sep. 2025.