SONAL WALIA, PUSHPINDER SINGH GILL. Brand Recall through Surrogate Advertisements: An effect on Consumer Brand Awareness. European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 4303–4317, 2025. DOI: 10.52783/eel.v15i3.3528. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/3528. Acesso em: 30 sep. 2025.