ANKIT YADAV. "Evaluating the Effectiveness of YouTube Influencer Reviews Videos on Consumer Purchase Intentions for Mobile Phones: A Digital Marketing Perspective". European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 507–525, 2025. DOI: 10.52783/eel.v15i4.3658. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/3658. Acesso em: 11 sep. 2025.